Gourmet wine cross-border marketing "out of the circle"
"Wanli Walking Single Ride" Collector Edition Altar Memorial Cream Exchange Ceremony Site Liu Jie Photographed People’s Network Changsha September 10 This year, this year, the wine ghost wine X "Wanli Walking Single ride" World Word Wine is online.
Just 1 hour, I created a phenomenon-level score of 200 million yuan. When the time fell back to 4 months ago, when the "Walking Single Ride" showed the first quarter, the wine ghost wine X "Wanli Walking" joint literature is limited to the gift box, the same creation of an excellent performance of one empty sale in 15 seconds. With the sale of new products, the wine ghost wine is synchronized to launched the "Collection of Xiaoxin Bottles Summon Altar" activities. Series Wenchuang products are hot on the social platform, and after a few months later, September 9th, the first batch of wine ghost wine, "Koi" appeared, using the 12 small silver bottle successfully redeemed 50L wine ghost Wine x "Wanli Walking Single Ride" Collectance Edition Altar.
Vice Chairman, General Manager of the Ghost Wine Co., Ltd. Zheng Wei, General Manager of the Sales and Management Center, the general manager of the general manager, the general manager of the brand management center, Liu Yongquan, attended the "civilized guardian civilization witness" altra croissants.
Wang Zhe said that the wine and ghost wine and thousands of miles will work together to launch a literary product higher than conventional products. The purpose is to continuously establish a high-end quality image of the fragrant. Companies, shareholders, distributors bring profits.
Wang Zhe has interpreted the development of the wine ghost wine from the perspective. He said that the wine ghost wine must be built into his own "ideal city", you can’t leave all the support, love the people of the wine and wine, and the promotion of cultural value, product value, brand value. Assistant, General Manager of Wine Ghost Wine Co., Ltd. The wine ghost wine and the world have a space that has a deep-integrated space, and 上海浦东按摩可吹 culturally writes the cultural alcoholic wine, and it should be more responsible for the guardian of the world’s heritage and spread Chinese civilization. Drinking wine and thousands of miles of two joint cultural products, integrating the essence of the cultural culture, condense the cultural liquor, so that consumers fully feel the Eastern Miscellaneous rhyme, more of the story behind the world. At this point, the wine ghost wine handed with "Wanli Walking" column, built a complete "cross-border marketing mode" closed loop.
Reviewing the wine ghost wine X "Wanli Walking Single Riding" column has come all the way, you can clearly see how a liquor brand achieves a link between cross-bounds, or even borrowed culture. In January, the Chinese first world of China’s first chain name was 青浦油压全套 revealed in the interactive documentary, "Wanli Walking" is online. Unlike other brands simple ideas for branding, the wine ghost wine is integrated from the beginning, combined with the column, combined with the depth of the world, with the perspective of national brands, guarding and spreading the Chinese world Heritage, forming wine culture and the resonance of Chinese civilization.
In April, the wine ghost wine and the "cloth shoes men" led by the Sixth Dean of the Forbidden Palace Museum, completed 12 World Heritage. At the first season of receipt, the wine ghost wine will launch a new product: 12 legacy spirit will refine the keyword, in the form of a hand-painted illustration, portray the world’s legs in the crystal clear bottle. Once the product is launched, the wind is a wine ring.
Even a lot of consumers who have not drunk, and join the snapped up the army.
A consumer said: "I bought it is not wine, it is a delicate shape, it is a deep world culture, it is an interesting interaction.
"Interesting interaction mode in the consumer port" refers to the first time in the series of literary products to introduce "blind box" in the liquor industry. There is an egg-shaped "blind box" in each box, knocking the blind box A "small silver bottle" in printed with the hand-painted heritage pattern, collecting 12 small silver bottles with different patterns, can exchange 50L wine and wine X "Wanli Walking Single Ride" Collectance Edition.
Innovative blind box play successfully planted grass new consumers, in a time, set the small silver bottle into a "game" in a wine ring, on a second-hand trading website, the most difficult to collect "Xiangxi" small silver bottle, even fried Ten thousand yuan. On September 9th, the altar commemorate the wine campsite, and the "Koi" of the wine ghost wine told the love of himself and the wine ghost.
Among them, there is a dealer for more than 20 years of love for more than 20 years; there is a "shareholder" of the wine ghost wine, a large number of "shareholders" who have a ghost wine shares; Father who loves to drink to receive a prize; because Mrs is in love with the engineer of the wine ghost … Through their story, we feel the "win-win" that the wine ghost wine and "Wanli Walking" column work together: On the one hand, The hot sale of new products, let more consumers began to understand, pay attention to the cultural culture of the world; on the other hand, the rich connotation of the world’s cultural culture also gives wine ghost wine more oriental aesthetic charm. It is understood that "Wanli Walking Single Ride" will be opened in October.
As the second quarter, the wine, the alcohol, will be upgraded in columns, activities, and drops, let people feel "the culture of life in life". The wine ghost wine will start with the "cloth shoes" and discover the fireworks world, let the public feel the beauty of civilization and the beauty of flow.
Shuji, guardian of the world. (Liu Jie) (Editor: Li Shujing, Tang Li Wei) Sharing let more people see client downloads.